CHEEZ-IT SNAP’D

WITH LEO BURNETT AND KELLOGG’S

“SO GOOD, WE MAY RUN OUT OF CHEESE.”

For Cheez-It’s newest product we needed to do something BIG. No… wait. something THIN, CRISPY, and CHEESY.

After many rounds of consumer testing, listening, and tasting, we found that most people just wanted one thing: to keep being invited to the snack tests.

So we turned their dream into a reality and captured the messiest, funniest, most unhinged content I’ve ever shot. And yeah, I stole a lab coat.

 
 
 

We were one of the first brands to partner with Hulu to test a new format tailored specifically to binge-watchers. If viewers watched three or more episodes of the same series in one sitting, we offered them $1 off our new product: Snap’d.

Here’s what AdWeek and AdAge had to say about it.

 

OLV

 

SOCIAL

CONNECTED TV BUMPERS

 

SOCIAL LAUNCH SERIES

EVENT-SPECIFIC SERIES

BTS