RICE KRISPIES TREATS
“A LITTLE LOVE WHEN IT’S NEEDED.”
A Rice Krispies Treat isn’t just a place to scribble cute notes that you found on Pinterest - it’s a vehicle for your voice. A way for your kids to carry you with them wherever and whenever they need a little boost. It’s almost like they can hear you cheering them on. Like, you’re literally THERE. In the audition room. At least, that’s how we imagined it…
AUGMENTED REALITY
We used AR image recognition to create an experience that was triggered by our best asset: the big, white heart on our wrapper.
It’s simple: just hold your camera up to a treat and, poof, it generates an easy activity in the white heart each time you try it. (Kinda like a Magic 8 Ball, remember those?)
SOCIAL MEDIA
We partnered with Facebook to create a tool within Messenger that helped families create customized cases of Rice Krispies Treats. Through targeted ads, we offered fans a limited edition case of 10 Rice Krispies Treats, featuring customized labels for specific, back-to-school situations.
Messenger walked participants through the creative experience, suggesting occasions that might be worth a sweet message of encouragement.
On Pinterest our content earned the 2021 Trend Badge - becoming one of the top 100 emerging trends of the year.