RICE KRISPIES TREATS
WITH LEO BURNETT AND KELLOGG’S
“CONNECT ON A SWEETER LEVEL”
Want to say “I love you,” but BIGGER? Sweeter? Marshmallowy...er? Then you’re gonna want an RKT. Because, truth is, sometimes, you don’t need to say anything to communicate love. It’s all about the showing.
This campaign increased brand awareness in Hispanic households by 12% and resulted in RKT’s first-ever Spanish-language film and social posts and gave the product the sales boost it needed to be recognized as America’s favorite snack.
VIDEO
Gen Pop & USH (Spanish)
DIGITAL & SOCIAL
BTS
