ZIPLOC

“USE AS IMAGINED”

Some people believe that in order to find success, you've got to follow the rules. But others know that life gets more interesting when you push beyond what's known and expected. And that's exactly what I did for Ziploc with "Use As Imagined."

Using real consumer hacks and tricks captured through social listening, we created a world where anything goes.

The launch of this campaign didn't just create a new, global brand platform, it introduced a world of endless possibilities for the product, where anything goes - a world where it was no longer suggested to "use as directed," but to "use as imagined."

TELEVISION

DIGITAL & SOCIAL

In addition to six TVC/OLV assets, we created an Integrated Global Digital Library, paid social (Facebook/Instagram/Pinterest/Snapchat) display (mobile & e-commerce), bumper ads, shopper toolkit materials, and a social playbook.

Our Facebook content alone received over 1.7 billion engagements (likes/comments/shares) which was 108,503% better than the year before.